ROI CALCULATOR

Advertising Blueprint Tool

Live calculations

What will it take to hit your revenue goal?

Enter your numbers below and see the exact advertising blueprint to get there.

Step 1 — Select Industry

Step 2 — Your Goal

Monthly Additional Revenue Target

The additional revenue you want to generate from advertising each month, on top of your current revenue

Step 3 — Your Business

Average Deal Size

What is a single closed deal worth to you on average?

Customer Lifetime Value (LTV)

Optional: What is a client worth over their entire relationship with you? Leave 0 to skip.

Lead-to-Appointment Rate

Out of 10 leads, how many actually book or show up for an appointment? Not all leads reply or qualify. Default: 70%

Appointment-to-Sale Close Rate

Out of 10 appointments, how many do you close into paying clients? (e.g. 3 = 30%)

Step 4 — Ad Performance

Pre-filled with Home Services benchmarks — adjust as needed

Landing Page Conversion Rate

What % of ad clicks turn into leads (form fills, calls)? Industry avg: 5–15%

Estimated Cost Per Click (CPC)

Expected cost per click on your ad platform for this industry

Your Advertising Blueprint

🏠 Home Services

To add $50.0K/mo in additional revenue, here is exactly what needs to happen:

The Requirements

Sales Needed

new clients/mo

Revenue ÷ Deal Size

Appointments Needed

booked appts/mo

Sales ÷ Close Rate

Leads Needed

total leads/mo

Appts ÷ Lead→Appt Rate

Clicks Needed

1,021

ad clicks/mo

Leads ÷ LP Conv. Rate

The Investment

Required Ad Spend

$12.2K

per month

Clicks × CPC

Total Investment

$12.2K

per month

Cost Per Lead

$150

per lead

Ad Spend ÷ Leads

Cost Per Appointment

$214

per booked appt

Ad Spend ÷ Appointments

Cost Per Acquisition

$612

per client

Ad Spend ÷ Sales

The Payoff

Return on Ad Spend

4.1x

for every $1 spent

Revenue ÷ Total Investment

Lifetime ROAS

8.2x

based on LTV

Net Profit (Month 1)

$37.8K

revenue minus spend

Revenue − Total Investment

Net Profit (LTV)

$87.8K

lifetime value basis

What you need to win

Targeted TrafficWe handle this

The right people clicking your ads

High-Converting FunnelWe build this

Landing pages that turn clicks into leads

Strong Sales ProcessYou handle this

Following up and closing your leads

Let's Build This System